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BATTLE CREEK, Mich. — Kellogg's announced Monday a new addition to its cereal lineup developed in close partnership with the Department of Health and Human Services: Special RFK, a nutrient-dense, minimally processed whole grain cereal described by Secretary Kennedy as "probably fine."
"We are proud to work with the federal government to make Americans healthy again," said a Kellogg's spokesperson who did not elaborate further and left the room quickly.
Special RFK contains no seed oils, no artificial preservatives, no refined carbohydrates, and no added sugars. It does contain raw milk powder, which the FDA has not approved, is currently reviewing, and about which three senior FDA officials have privately expressed concern in documents that are no longer accessible.
Each serving provides 470 grams of protein, nearly ten times the recommended daily allowance. The box does not explain this.
Additional ingredients include:
- Unspecified peptides
- A chelating compound (purpose unlisted)
- Trace amounts of "autism extract" (to "promote immunity")
- Ivermectin (listed under "nutraceuticals")
- Something described only as "clean food"
The cereal is sweetened with raw honey sourced from an unregulated apiary in New Mexico that has not responded to requests for inspection. It pairs best with raw milk, which cannot legally be sold across state lines, though Special RFK does not acknowledge this on the packaging.
The box features a photo of Secretary Kennedy looking directly into the camera. He is not smiling. On the back, a word search contains only the word MAHA repeated forty-seven times.
Special RFK is not recommended for pregnant women, children under 12, or anyone with questions. It is available at Whole Foods, select independent health food stores, and federal buildings where vending machines have been replaced as part of the Make America Healthy Again initiative.
Kellogg’s also confirmed the cereal is the first release in what company officials are calling the “Administration Breakfast Initiative,” a broader line of government-aligned cereals scheduled to roll out later this year.
Upcoming products include Rudy Pebbles, a gravel-forward breakfast cereal inspired by former New York mayor Rudy Giuliani. The cereal reportedly turns brown immediately when milk is added, comes "pre-sweated," and is packaged in a box that slowly leaks.
Also planned is Recount Chocula, a chocolate cereal that insists there are “many more marshmallows than the bowl is showing” and comes with a free magnifying glass, reproductions of the Trump campaign’s 61 (failed) legal filings, and a collectible map of counties where Trump claims “millions of dead people and illegal immigrants” voted.
The company is also developing Whities, a plain, lightly sweetened cereal marketed to “traditional Americans” who believe breakfast became political when cereal boxes started acknowledging fiber content. Early packaging describes Whities as “non-woke,” “heritage-shaped,” and “made with 100% real nostalgia,” though Kellogg’s declined to specify for what.
The FDA declined to comment. Three FDA officials who were expected to comment no longer work at the FDA.
